Hacking the WIN-Win-Win Business Model

Google is a prime example of a business model that I term as the P.O.S.E (Profitable On-Purpose Side Effects) WIN-Win-Win model The model is simple - you serve the needs of your core customers for free or almost for free. The core customer's activity creates a side-effect that can be harnessed to create value for another set of customers that are willing to pay. The more you keep your core customers happy, the better the side-effects and more value for the paying customers. In case of Google, th...